Search engine optimization

What is Search Engine Marketing (SEM) Vs Search Engine Optimization (SEO)?

As the name implies, search engine marketing, or SEM, is simply marketing for the various search engines. While this may sound identical to search engine optimization, there’s a very big difference between the two (although both should be used side-by-side to truly maximize your online presence). SEO is a combination of optimizing the web pages you can see as well as behind-the-scenes of a website (meta tags, meta descriptions, image links, etc), search engine marketing uses paid ads to market your website via search engines..

While SEO will help you build strong long term traffic at very low cost, search engine marketing builds your online presence pretty quickly by buying ads on Search engines. When it comes to ROI, nothing can give your better ROI in marketing than SEO. It may take sometime to start, but once you start getting the traffic, it keeps giving you sales.

What Is the Best Search Engine?

Most of us don’t even think about choosing a search engine to use. We simply “Google it.” Google is the most popular search engine in the U.S. and for good reason. They have spent a fortune trying to create a popular search engine that supplies the best search results, quickly.

As a business operating in the digital age, it is important for you to understand how Search Engines (specifically, Google) collect and distribute information that it finds across the world wide web. What else to concentrate on other than Google.

Bing

Bing is owned by Microsoft and is the second largest non-Google search engine after all other Google properties in the US.

Yahoo!

Remember these guys? Back in the mid-to-early 90s, Yahoo was the most-used search engine. Not anymore. While Yahoo! does provide search results, they are powered using Bing’s engine.

Yahoo! Has transitioned from being a search engine to providing web services such as mail, answer forums, and financial assets.

When it comes to online search, users can choose from over 20 different search engines. Here you will find the latest and best SEO statistics, SEO facts, marketing search statistics and 2019 figures. Search engine optimization is really changing, and facts and figures on this topic are also changing. It is also extremely important to know how the latest trends are developing,  what strategies exist and how clients use the search to find details on the Internet.