With the advancement in technology the ways of doing things are changing from traditional practices. Voice search is evolving, rather than just tying for what they are looking for, people are also doing voice search. The reason behind this is the ease of use it provides to its user. People can now easily search for new products, services, places, or whatever they like without using their keypad. So, it is the need of the hour that local businesses now optimize their business for voice search so that their product and services show up on the top of Apple, Google, Alexa, and Cortana results.

When it comes to voice search via Smart Speaker, Amazon (Echo Dot) leads the way. Around 70% of the US Smart Speaker market is controlled by Amazon. Whereas Siri and Google lead the Virtual Assitance market. Smart Speakers and Virtual Assitance have created huge opportunities for local businesses to attract customers.  Here are the things a business can do to optimizing its products and services for voice search.

Take charge of your digital footprint:

Voice search incorporates a lot of information to give you the results, but they are highly dependent on trusted sources which use citations to provide correct information to their users. So, the question is where the local business should be cited for easy access. The answer is that voice search depends upon various data collectors. For example Google Assistant uses Google searches and Alexa uses Bing to search. Here are the data sources where your business needs to be up-to-date and cited properly. You need to optimize your business through the hierarchy of search engines such as Alexa, Siri, Cortana, and Google assistant.