Don’t just only prioritize Google SEO, consider using Bing and Yahoo as well. Although Google may be the most popular, you can reach a specific audience with Bing and Yahoo.

Bing powers Yahoo’s search engine, so if you want to do Yahoo SEO, you should optimize for Bing as well.

Optimizing for Bing and Yahoo:

Bing is integrated in Window devices as well as other Microsoft products like Office or Xbox. Bing’s audience tends to be a little older and more educated. Additionally, you can import your Google Ads campaigns over to Microsoft Advertising, which is displayed on Bing.

When it comes to keywords, it is better to include more of them to increase keyword density when optimizing for Bing and Yahoo. For Google, using too many keywords may count against you and seem spam-like. In terms of meta tags and engagement, both work similarly to Google.

Sources:

• https://www.wordstream.com/blog/ws/2019/11/19/who-uses-bing-anyway
• https://www.boostability.com/do-businesses-still-need-to-worry-about-yahoo-and-bing/