What is paid media? Paid media is a marketing strategy that relies on making paid placemnts. Some examples of paid media include PPC advertising and display ads.

Paid media can help grow your business by spreading widely to many eyes. For example, your promoted post can be the first exposure to people that might have never heard of your business. The more people see your promoted ad, the higher your clicks can go up.

The advantage of using paid media is because you can track the results. This comes in handy when you’re making promotions on various social networks.

At Santa Monica Technologies, we can help in planning your paid media strategies on Google and more.