Display Ads
Why you should be on Google Display Network
The Google Display Network (GDN) is the largest network in the world with millions of ad impressions daily, reaching over 81% of global online users, with an average of 30 ad exposures per person. The GDN also targets a range of sites, across over 60 different individual categories. This means that no matter who you are, or what industry you are in, people are looking for what you have to sell. The number one challenge is putting yourself in front of those people when they are ready to buy what you are selling.
Major players are maximizing this form of advertising and integrating it into their marketing strategies. In fact, the Senior Director of Hilton Worldwide, Dustin Bomar says, “Google’s Display Network allows us to reach multiple customer segments at scale and it will continue to be a foundational piece of our online marketing.”
All the Google products are legitimate. They have worked very hard to make your web experience as easy and effortless as possible so don’t be afraid to click on their ads on websites. They aren’t going to hurt you. Instead, they will benefit you. However, once you become a Google Affiliate and begin to include these ads on your websites, you must never entice or coerce people to click on those ads because it’s considered fraud by Google and you will be banned from the program for life. Google also works very hard to maintain the integrity of the program.
BENEFITS OF THE GOOGLE DISPLAY NETWORK
Inventory Opportunities
- Largest advertising network
- Diverse typology and size of sites
Formats flexibility
- Wide range of targeting options
- Pricing models flexibility
Audience advertising and user behavior
- Targeting demo/psychographics
- Generate product awareness
- Capture web users during Internet navigation
Display
- Strategic opportunities
- Wide range of display formats and tools
- Proven synergy between display and search
ROI control
- Smart pricing
- Direct response effectiveness
- Several features to control costs
The Display Network can increase your total conversions and increase your Business reach, but it is tricky to navigate and it’s an entirely different animal than the Search Network. However, if you do capture a user’s attention with the right messages, contextual targeting has the potential to bring you many more leads and clients.
You should test a separate display campaign in your Pay-Per-Click (PPC) account and determine if the Display Network works for your practice area. In some cases the competition for these lesser known and lesser used campaigns is much less and therefore, the costs can be much lower per conversion.