Google is the most popular search engine in the world. It’s important to optimize your website for Google to get the top rankings in the search results. By optimizing for Google, you sometimes carry over and use similar strategies for other search engines.

To optimize your website, take a look at the meta tags such as the title and description on the page. When optimizing, be sure to use keywords and phrases.

How To Optimize For Google

The first step to Google SEO is figuring out your keywords before writing your content. Google has a convenient keyword tool that lets you see search volumes or cost of a specific keyword. You can also turn to third parties for keyword research.

The next second step is to write your content with the keywords you have chosen. Don’t overdo the keywords because eventually your content will look like spam. Some places to use keywords are within meta tags, the body, ALT (image) tags, and headings.

Keep in mind that results are not immediate and that optimization algorithms change every once in a while.

Another tip to boost your business to create a Google Business profile and register it for potential local customers. Through Google Business, you are able to manage how your business is displayed during searches and map.