Email Marketing

Email marketing is one of the oldest forms of digital marketing. But old does not always mean outdated even in this world of technology where things change every day. If you think email marketing is dead than check this data of 2018. According to this, Email Marketing is still the most effective form of digital marketing. In the case of email marketing Old is Gold. The main reason for this that we still use our email addresses more than any other platform of communication.

According to Radicati there are currently 3.9 billion email users. That means Email has 0.4 billion more users than all the social media platforms combined. 87% of all marketers use email campaigns to reach their audience. This is the reason you need good email marketing campaigns to have success in digital marketing.

Here are some tips on how to create a successful email marketing campaign

  1. Big database with permission

Make sure you have permission to send an email to them. Otherwise, your email will be regarded as spam. The bigger the email database has the better it is.

  1. Content is the king

In Email Marketing, like any other marketing campaign, content is the king. You should be able to relate to your audience. If they don’t like your email they may block you. Be very clear about your products and services. Make sure to offer a call to action. Follow up email plays a very important role in email marketing. Nothing can beat email in terms of retargeting your prospects. You can use autoresponders to make sure you communicate with your customer on time. Newsletters play a vital role in making sure you are in contact with your customers all the time. No email campaign is complete without a good Newsletter strategy.

  1. Testing

Once you have an email database and content strategy, the next important thing will be testing. Test everything – test different segments of your email database, different message, and different call to actions. When you do testing here are the five most important factors to consider

  1. Number of Sales/Leads
  2. Average Order Value
  3. CTR (Click Through Rate)
  4. Open Rate
  5. Unsubscribe

Email marketing Budget: –

To answer this you have to find the worth of each email address. Suppose you have a list of 25,000 people of those on an average 10% will buy products and services from you 4 times a year. Say the average order value will be around $100. This means you will make $1,000,000 a year in revenue or each email address is worth $40 a year in revenue. 

Conclusion: –

Email marketing plays a crucial role in a successful digital marketing plan. It has the potential to give you the most bang for your buck. If you already have an email database, this can very quickly start generating revenue for you.